DATE & HOUR

18 Feb 2025

17:00 - 19:00

ZBOR Hub Cluj-Napoca, Strada Episcop Ioan Bob 12

Description

A hands-on workshop powered by our partner Quantic Lab

🔍 What’s this workshop about?

Ever wondered why some games feel amazing to play and others don’t?
This interactive workshop is your gateway into User Experience (UX) in video games and digital products. You’ll discover how game studios use player feedback, testing, and research to make games better before they ever reach players.

👩‍🎓 Who’s it for?

High-school students curious about: video games & game development, design & creativity, psychology & human behavior, technology & digital products.

👉 No coding. No experience needed. Just curiosity.

📘 What will you learn?

  •  What UX really means in games and digital products
  •  How player feedback shapes game design decisions
  •  How games are tested before launch
  •  How observation and data turn good games into great ones

🛠️ What tools will you explore?

  •  You’ll see the same tools used by professional studios
  •  Surveys & questionnaires
  •  👀 Eye-tracking technology (Tobii glasses)
  •  Focus groups & interviews
  •  Post-play discussions and analysis

💡 Why does feedback matter?

Because great games aren’t built on guesses.
Feedback helps developers understand how players truly experience a game, spot problems early and improve gameplay using evidence, not assumptions.

🎤 Meet the speaker

Daniel Marshall, UX Researcher at Quantic Lab, with a background in psychology and hands-on experience researching video games across multiple platforms.

🚀 Why should you attend?

  • Get a behind-the-scenes look at how games are made
  •  Discover game industry careers beyond programming
  •  See how design, psychology and technology come together in real life
  •  Learn directly from professionals working in the industry

🎯 If you love games and want to understand how they’re designed for players like you, this workshop is for you.

Fill in the form below to register for the event.

Event - Zbor Cluj-Napoca - 18 februarie - Fizic

Founding Partners

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Academic Partners

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